Marketing Planning as an Essential Foundation for Marketing Success Essay

Marketing Planning as an Essential Foundation for Marketing Success - Essay Example As the report declares prior to formulating an effective marketing program, it is incumbent upon management to consider the company’s current position within the market, the competitive landscape it faces, the unique aspects of the organization and its product, as well as how to position the organization for future profitability; all of which are a natural part of marketing planning. At its simplest expression, marketing planning is focused on two major sequential components, â€Å"establishing the corporate planning perspective and...developing marketing programs†. This paper stresses that effective marketing cannot be implemented as a series of random events; it should be viewed as a sequence that takes in the corporate condition and then tailors a marketing program to maximize opportunities. There are three vital aspects to this process that provide foundational support for success. The first is that marketing planning is, itself, a linear sequence. The value of such a scheme is that execution follows the form. In sequential management processes, it is relatively easy to identify where you are, and deduce where you should go. Marketing planning is more than just a linear process that defines a sequence of events. It is also a mechanism by which leadership is compelled to analyze its current market environment and proactively engage in sound business practices. ... At its simplest expression, marketing planning is focused on two major sequential components, "establishing the corporate planning perspective and...developing marketing programs" (Lazer 1971: 87). Effective marketing cannot be implemented as a series of random events; it should be viewed as a sequence that takes in the corporate condition and then tailors a marketing program to maximize opportunities. There are three vital aspects to this process that provide foundational support for success. The first is that marketing planning is, itself, a linear sequence. The value of such a scheme is that execution follows the form. In sequential management processes, it is relatively easy to identify where you are, and deduce where you should go. For the purposes of marketing planning, the fact that the first step in the sequence-and the second vital aspect of the process-is a corporate planning perspective that allows management the opportunity to analyze the organization's position and evalu ate its strengths, weaknesses, opportunities, and threats. This "first stop" on the map creates the necessary understanding to take the next step in the sequence, which is the third vital aspect of the linear process, and actually formulate a marketing program that meets the needs of customers, aligns with corporate philosophy, and stands a good chance at defeating competitive pressure. These goals would never be achieved, however, if a sequential process were not in place. Marketing planning is more than just a linear process that defines a sequence of events. It is also a mechanism by which leadership is compelled to analyze its current market environment and proactively engage in sound business practices. Marketing Planning Facilitates Good

Marxist Archaeology Essay Example | Topics and Well Written Essays - 500 words

Marxist Archaeology - Essay Example In other words, Archaeology should have Marxism embedded in it. According to them, pre-Marxian anthropology is absolute zero. So it is necessary that Marxism be incorporated in the science, according to the author. Marxist archaeologists and anthropologists declare that Marx was highly intellectual. His theories were wonderful. No doubt, there are loopholes in them as well. Some of his theories were unclear and obsolete. Even then, Human sciences and Social sciences have to adopt contributions of Marxism. Otherwise they cannot exist. At the same time Marx also must modify his principles based on modern social sciences. Some feel that Marxism and anthropology/archaeology cannot go together. Social Sciences consist of Functionalism, Structuralism and Phenomenology. The outward appearance does not make a man. It may not be real. Nobody should be carried away by surface form. Marx agrees with this when he says that "All sciences would be superfluous if outward appearance and essence of things directly coincided." Structural Marxism had a unifying perspective in 1976. Even western archaeologists were impressed by Marxian principles, which in fact are the pillars of methodological development.