Marketing And Customer Value And Marketing - 1556 Words

The purposes of this essay are to emphasis on the importance of marketing to company, explanation of the concept of customer value and how the connection of customer value and marketing is adopt by the company. In particular this essay will focus on the example of the new Fitbit Alta, an activity tracker wristband than released in March 2016. The discussion of the concept of marketing and customer value will contain discussions in relation to the presumption that marketing is an ongoing process of facilitating information and resources to create value for customer and the organization in conjunction with the fundamentality of the use of customer value to assist in the marketing of the Fitbit Alta. Society as a whole is undeniably associates with marketing. Kotler(1983) suggested that marketing impacts variation of individuals in difference aspects including all the citizens. For instance, the consumer with an unlimited need, want and demand that need to be fulfilled, reflects in the consumer behaviour study. Seller which applies to the market researches marketing strategies to obtain the highest outcome possible. The citizens could affect directly and indirectly as responsible for being part of the market through the changes of factors such as prices and demand. In consequence marketing is a way for the company to enhance their engagement with the external environment through the relationship of the market.The different aspect of the importanceShow MoreRelatedMarketing Of Marketing And Customer Value1473 Words   |  6 Pagesbecomes important. Under this situation, the marketing plays an important role in leading the companies to correct and effective pathways. In the following part, the concept of the marketing and customer value will be explained in detail and how the relationship between them works. The importance of marketing Marketing is often defined as a series of processes for establishing, communicating and attributing value to customers and for managing customer relationships in order to benefit the organisationRead MoreCustomer Value Marketing1775 Words   |  8 Pagesbased on the study of â€Å"Customer Value Marketing† starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the lastRead MoreCustomer Value Marketing1775 Words   |  8 Pagesbased on the study of â€Å"Customer Value Marketing† starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the lastRead MoreMarketing, Customer Value, and the Link1750 Words   |  7 Pagesto acknowledge the fact that business now revolves around customers (Keith, 1960). As a result, marketing becomes one of the most prominent philosophies in business. Therefore, to get a better understanding of today’s business, this essay will be discussing about three important concepts. These concepts are marketing as a business philosophy, the understanding of customer value, followed by the link between marketing and customer value. In addition, this essay will be using the Village â€Å"Gold Read MoreCustomer Relationships And Value Of Marketing1782 Words   |  8 Pagescan build strong customer relationships and value through marketing, and the success of marketing relies on satisfying the customers’ wants and needs by providing them with the best price, product, or service. The American Marketing Association defines marketing as, â€Å"The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.† This exchange between customers and a businessRead MoreRelationship Between Marketing And Customer Value1525 Words   |  7 Pagesbetween marketing and customer value and their relevance when promoting and ensuring customer satisfaction. It will discuss marketing as a business philosophy and its importance in organisations. The concept of customer value will also be examined and its significance to the success of a product. Throughout the paper, the Apple Watch will be drawn on to further explore the concepts and to put them into context. Marketing has been defined in a number of ways. Kotler (1983,p.7) defined marketing as aRead MoreCustomer Lifetime Value and Return on Marketing1459 Words   |  6 PagesCase Study: Conroy’s Acura: Customer Lifetime Value and Return on Marketing Case Summary: Conroy’s Acura was founded in November 1986 by Ross Conroy, a veteran of the car industry who also owned a General Motors dealership to open in Toronto and one of the first in North America. Located in downtown Toronto, Conroy’s Acura sold both new and pre-owned vehicles, and its service department was dedicated to Acura Products. Conroy’s Acura was an independently owned dealership that held a franchiseRead MoreMarketing Channels : Delivering Customer Value1706 Words   |  7 PagesMarketing Channels Delivering Customer Value Amazon’s innovative distribution strategy: From online bookstore, to diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-readers, Fire tablets, and Fire TV—and is the world s largest provider of cloud infrastructure servicesRead MoreThe Importance Of Marketing And Concept Of Customer Value1385 Words   |  6 PagesThe concept of marketing has always been debated since it was recognised as a distinguished subject and field (Gamble, Gilmore, McCartan-Quinn Durkan, 2011). With time going by, under globalization and increasingly intensive globe competition, every organisation tries to improve their competiveness. Consequently, Marketing as a useful tool to achieve such kind of goals walks into organisational managers’ sight. Meanwhile, customers, as one of the most important parts of marketing, also deserve toRead MoreRelationship Between Customer Value And Marketing1801 Words   |  8 PagesMarketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 (Australia - Gross domestic product (GDP) growth rate 2020 | Statistic, 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly

An Examination Of The Healthcare System - 1090 Words

As technology becomes increasingly infused with our daily lives, information security has become a universal concern. An examination of the healthcare system reveals that it is not exempt from the same information security challenges that other organizations face. The use of information technology in healthcare offers significant benefits, such as improved safety and healthcare quality, reduced cost of healthcare, greatly increased efficiency within healthcare operations, and better collaboration among healthcare professionals. However, as provider and patient data are converted into digital form, ensuring information security can become a daunting task. While there has been significant progress, healthcare IT is still in its infancy, and†¦show more content†¦This governing body would be comprised of groups dedicated to specific challenges, and it would oversee a complete and successful implementation of IT and security within the U.S. healthcare system. The healthcare indus try is composed of a multitude of moving parts, and information technology is becoming more and more prevalent. However, as healthcare data and information become increasingly digitized, they become less tangible. No longer will providers be able to solely rely on putting physical documents inside a secure locker and behind a locked door. Digitized information will be stored on servers, accessed by a variety of devices, and transmitted by means of wired and wireless communications. So, what does it take to secure sensitive information, such as patient health records, as it traverses digital environments? How can we ensure that patients and healthcare providers readily have access to information, without that information being susceptible to unauthorized disclosure, damage, deletion, or even theft? There are numerous components of information security that answer these and many other important questions; however, information security is a vast field that is comprised of many moving p arts such as risk management, legislature, standardization, training and awareness, assurance and auditing, and others. Consequently, information security has become a tremendous challenge for healthcare providers, and it has become increasingly

Bear minimum payment free essay sample

Big Bear Power (Big Bear) is a widely held public utility company that has posted strong financial results for several years. Big Bear has positive cash flow, and it is in compliance with all its debt covenants. Big Bear leases a combustion turbine from Goliath Co. (Goliath) for a 10-year noncancelable term. The lease agreement is signed on December 15, 2010, and Big Bear’s right to use the turbine begins on January 1, 2011. Various provisions and other facts from the lease are listed below. Provision 1 Big Bear pays Stipe, Berry, Mills and Buck LLP, its external legal counsel, $500,000 in connection with negotiating the lease agreement. Big Bear is also required to pay $1 million of legal fees incurred by Goliath. 840-10-25-5 For a lessee, minimum lease payments comprise the payments that the lessee is obligated to make or can be required to make in connection with the leased property, excluding the following: Any guarantee by the lessee of the lessors debt and the lessees obligation to pay (apart from the rental payments) executory costs such as insurance, maintenance, and taxes in connection with the leased property. 840-10-25-7 For a lessor, minimum lease payments comprise the payments described in paragraphs 840-10-25-5 through 25-6 for a lessee plus any guarantee of the residual value or of rental payments beyond the lease term by a third party unrelated to either the lessee or the lessor, provided the third party is financially capable of discharging the obligations that may arise from the guarantee. So Big bear should not include this legal fee in the minimum payment Provision 2 The stated default provisions in the lease stipulate that Big Bear must purchase the combustion turbine from Goliath (at a price equal to the remaining lease payments) within 30 days if a â€Å"change in control† event occurs. Additionally, Big Bear would be required to pay a penalty of $500,000. A â€Å"change in control† event is defined under the lease as either (1) a situation in which a person or entity becomes the beneficial owner, directly or indirectly, of 50 percent or more of the outstanding voting shares of Big Bear or (2) a situation in which Big Bear merges with another entity. As of the inception of the lease, Big Bear does not expect a â€Å"change in control† event to occur during the term of the lease. Provision 3 The lease agreement stipulates that Big Bear’s lease payments shall be $1 million per year, payable ratably over 12 months at the beginning of each month. For each calendar year of the term of the lease after 2011, Big Bear will pay minimum rent in an amount equal to $1 million increased (but not decreased) by the same percentage as the increase in the consumer price index (CPI) from January 1 of the prior year until January 1 of each respective year. As of the inception of the lease, the most recent annual increase in CPI was 4 percent. 840-10-25-4 This guidance addresses what constitutes minimum lease payments under the minimum-lease payments criterion in paragraph 840-10-25-1(d) from the perspective of the lessee and the lessor. Lease payments that depend on a factor directly related to the future use of the leased property, such as machine hours of use or sales volume during the lease term, are contingent rentals and, accordingly, are excluded from minimum lease payments in their entirety. (Example 6 [see paragraph 840-10-55-38] illustrates this guidance. ) However, lease payments that depend on an existing index or rate, such as the consumer price index or the prime interest rate, shall be included in minimum lease payments based on the index or rate existing at lease inception; any increases or decreases in lease payments that result from subsequent changes in the index or rate are contingent rentals and thus affect the determination of income as accruable. 840-10-25-5 For a lessee, minimum lease payments comprise the payments that the lessee is obligated to make or can be required to make in connection with the leased property, excluding both of the following: a. Contingent rentals b. Any guarantee by the lessee of the lessors debt and the lessees obligation to pay (apart from the rental payments) executory costs such as insurance, maintenance, and taxes in connection with the leased property. 840-10-25-6 If the lease contains a bargain purchase option, only the minimum rental payments over the lease term and the payment called for by the bargain purchase option shall be included in the minimum lease payments. Otherwise, minimum lease payments include all of the following: a. The minimum rental payments called for by the lease over the lease term. b. Any guarantee by the lessee (including by a third party related to the lessee) of the residual value at the expiration of the lease term, whether or not payment of the guarantee constitutes a purchase of the leased property. If the lessor has the right to require the lessee to purchase the property at termination of the lease for a certain or determinable amount, that amount shall be considered a lessee guarantee of the residual value. If the lessee agrees to make up any deficiency below a stated amount in the lessors realization of the residual value, the residual value guarantee to be included in the minimum lease payments shall be the stated amount, rather than an estimate of the deficiency to be made up. c. Any payment that the lessee must make or can be required to make upon failure to renew or extend the lease at the expiration of the lease term, whether or not the payment would constitute a purchase of the leased property. Note that the definition of lease term includes all periods, if any, for which failure to renew the lease imposes a penalty on the lessee in an amount such that renewal appears, at lease inception, to be reasonably assured. If the lease term has been extended because of that provision, the related penalty shall not be included in minimum lease payments. d. Payments made before the beginning of the lease term. Such payments shall be considered as part of minimum lease payments and included in the 90 percent test, as specified in paragraph 840-10-25-1(d), at their future value at the beginning of the lease term—that is, to give effect to the time value of money, the future value at the beginning of the lease term of the lease payments would be calculated just as payments during the lease term are discounted back to the beginning of the lease term for purposes of applying the 90 percent test in that paragraph. The lessee shall use the same interest rate to accrete payments to be made before the beginning of the lease term that it uses to discount lease payments to be made during the lease term. e. Fees that are paid by the lessee to the owners of the special-purpose entity for structuring the lease transaction. Such fees shall be included as part of minimum lease payments (but shall not be included in the fair value of the leased property) for purposes of applying the 90 percent test in paragraph 840-10-25-1(d). 840-10-25-7 For a lessor, minimum lease payments comprise the payments described in paragraphs 840-10-25-5 through 25-6 for a lessee plus any guarantee of the residual value or of rental payments beyond the lease term by a third party unrelated to either the lessee or the lessor, provided the third party is financially capable of discharging the obligations that may arise from the guarantee. 840-10-55-38 This Example illustrates paragraph 840-10-25-4, which states that lease payments that depend on a factor directly related to the future use of the leased property, such as machine hours or use of sales volume during the lease term, are contingent rentals and, accordingly, are excluded from minimum lease payments in their entirety. Assume that a lease agreement for retail store space stipulates a monthly base rental of $200 and a monthly supplemental rental of one-fourth of one percent of monthly sales volume during the lease term. Even if the lease agreement is a renewal for store space that had averaged monthly sales of $25,000 for the past 2 years, minimum lease payments would include only the $200 monthly base rental; the supplemental rental is a contingent rental that is excluded from minimum lease payments. The future sales for the lease term do not exist at lease inception, and future rentals would be limited to $200 per month if the store were subsequently closed and no sales were made thereafter. 840-10-55-39 This Example illustrates paragraph 840-10-25-4, which states that lease payments that depend on an existing index or rate, such as the prime interest rate, shall be included in minimum lease payments based on the index or rate existing at lease inception. Assume that an equipment lease stipulates a monthly base rental of $2,000 and a monthly supplemental rental of $15 for each percentage point in the prime interest rate in effect at the beginning of each month. If the prime interest rate at lease inception is 10 percent, minimum lease payments would be based on a monthly rental of $2,150 [$2,000 + ($15 X 10) = $2,150]. If the lease term is 48 months and no executory costs are included in the rentals, minimum lease payments would be $103,200—that is, $2,150 X 48. If the lease is classified as a capital lease and the prime interest rate subsequently increases to 11 percent, the $15 increase in the monthly rentals would be a contingent rental included in the determination of income as it accrues. If the prime interest rate subsequently decreases to 9 percent, the $15 reduction in the monthly rentals would affect income as accruable. In the circumstance of either the increase or decrease, minimum lease payments would continue to be $103,200.

Looking Backward by Edward Bellamy free essay sample

The book Looking Backward was written by Edward Bellary and published in the year 1888. Bellary started off his career as a journalist but then married and decided to devote his efforts to writing fiction novels. Looking Backward was published and Bellary was famous. The book stirred around the country and had people imagining a world like the one Bellary created in his book. The idea of a utopia as the one he describes is unbelievable.His book is what people, of even now in the twenty first century, wish the world loud possible be like. However, Bellarys world of reasoning and judging of people based on the inner beliefs was not what people Of then or now do. Bellarys book showed a world of rationality being applied to create a world of down right good and generous people. If rationality was every used to create a wholesome war-hearted society than the picture that Bellary envisioned would be true today. We will write a custom essay sample on Looking Backward by Edward Bellamy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bellary built his utopia upon the position that individuals did not compete with one another.The story starts with a preface that explains the sum of the story. The story intro uses the fact that Bellary is writing as if it is already the nineteenth century and the world is looked at through rationality. Bellary uses the character Julian West to represent industrialization and how his utopia are used as the answers is used as the answers to industrialization problems, and DRP. Elite to represent the new society. Within the first chapter Julian West is the narrator describing to his listeners how society was run in the late sasss.The people within Bellarys utopia could not believe or understand the conditions of how society was run back than. There were four classes: Rich, Poor, Educated, and Ignorant. In the 1 asss, Julian tells the readers that this was the only way that people knew how to run a society. The next few chapters begin to tell the story of how Julian West ended up in the twentieth century. The story describes how Julian falls asleep for a hundred and thirteen years. When Mr.. West awakens to a doctor who recovered his body and planned on waiting as long as it took until he awoke. Mr..West is surprised by how the society has turned out and the kindness he received room a complete stranger. This stranger and doctor is the other main character DRP. Elite. Julian begins to discuss the vast improvements among the half a century he has been asleep. Here Bellary begins to describe the utopia world that he has created. Julian is amazed to hear how the society is equally prosperous and is worried and the society values common good among the society than who has the most power. Within the next few chapters DRP. Elite and Julian Stay up to talk and answer questions that he may have.In these chapters Bellary is using a comparison f the Sultans old world to the utopia that he has just entered and what Bellary is creating as readers continue with the story. Bellary continues to explain further details of this utopia. For one Bellary explains how each makes the money equally within the state and than how the money is given to the state to be equally distributed. Continuing on Bellary describes a little how the society and state was run back in the ninetieth century. He talks about mans place in the work field and all the other responsibility that they carry out.Bellary writes about each world a little at a time in order for the deader to distinguish sis the differences of the ninetieth century and the twentieth century. As the chapters progress and the story of the unimaginable world continues Bellary begins to introduce the romance and connection between Julian and Mrs.. Elite. She feels for Julian being in an unfamiliar surrounding and asks him to confide in her whenever he feels he needs questions answered or complaints issued. Even though the new world that Bellary has created is a joyous place to be, Julian can not help but wonder about the past and try to look back upon what he has lost.